Hide&Seek is a freedom practice playground.
It’s a design and research studio where I create dynamic, ever-changing garments—pieces that embrace randomness, possibility, and freedom. It is both a physical and conceptual playground, a space to explore and rethink the relationship between body, space, and time. At its core, this is just a piece of cloth, but it’s also A beginning
A score
An invitation to action, to participation
A living object
A playground of endless possibilities.
An open code. It’s just the starting point; the sequel is you.
Hide&Seek is a Tel Aviv-based studio, founded in 2024 by Amit Farag, shaped by a shift—from fashion studies to philosophy and art history. There, I explored the moment and the act of getting dressed. This shift left me with a perspective that embraces uncertainty and offers an impartial view of fashion and life.